Custom Web Development Features

Web Development

Every web project is built with a set of baseline features to maximize rankings in search engine results, increase user engagement, improve security, and allow for scalability.

 

Custom Theme Design

 

We do not re-use cookie cutters.  Every site is unique and built on top of a theme framework, like Bootstrap 4.

 

Email Addresses

 

We provide email addresses for the domain name of the site.

 

robots.txt

 

Search engines need to be instructed on what pages to index. This prevents the crawlers from indexing pages we don't want indexed.

 

TLS certificate issues for HTTPS

 

Security is a priority for any project we build.  Every site we build has a TLS certificate installed.  If the client doesn't have a certificate, we will provide one.  This not only keeps the site secure, it's being used by Google as a ranking signal.

 

Proper schema.org markup

 

Content is marked up using schema.org vocabulary.  This vocabulary is infused into the HTML of the page to help search engines understand the content of the page.

 

Optimized page speed

 

The site is optimized for speed, which improves rankings in search engine results and provides a better and more efficient experience for mobile users.

 

Sitemap

 

A sitemap is a catalog of content for search engine crawlers.  We configure the site to submit (push) the sitemap to the major search engines, and make it available for all crawlers.

 

Metadata for social media

 

All sites are automatically integrated with social media, including Open Graph and Twitter Cards.

 

Newsletters

 

Collect visitor contact information to build a member base for engagement.

 

Custom Analytics and Heat Map Intelligence

 

View user engagement behavior and traffic analysis with deep-dive analytics and a sophisticated heat-map.

 

Spam Protection

 

All sites are prevented from SPAM registrations, empty cart mitigation for e-Commerce sites, and hot-linking prevention using non-intrusive techniques.

 

Secure Hosting

 

We handle hosting for all projects for various security requirements.  For projects where data is critical, such as legal documents and personal data, we employ extreme security measures with a staff of engineers monitoring activity.

 

Responsive Design

 

Sites will display properly on mobile devices and tablets.

 

Publishing Back-End

 

Full WYSIWYG editor for publishing content, blogs, articles, and media.

 

Customer Relationship Management

 

For lead-generation projects, leads are stored and managed in a CRM system.

 

Social Media One-click Login and Registration

 

Users and visitors can easily register for any social media services that allow one-click logins.

 

Chat

 

If you need an extra level of engagement, we can provide an on-site chat box for communicating real time with visitors.