Lead generation is all about conversions. If you sell products and services, you want to drive potential customers to your site to educate them on your offerings with the goal of converting them into paying customers.
We have experience growing startups to high-traffic sites generating leads and increasing commerce transactions. We do this using a multitude of digital advertising mediums, social media integration, proper SEO configuration, and marketing to prospects to keep them coming back to the site.
Social Media Marketing
Most people are on online and use social media every day. During their usage, they see ads tailored to their browsing and purchasing habits, enticing them to click and be directed to a landing page where we begin the qualification process. With social media marketing you get a real bang for the buck with exposure from impressions, because even if they don't click through, a lot of people see the ad.
Search Engine Marketing
When users are interested in a product or service, they use the major search engines like Google and Bing. We design and present ads that will likely be included in search results related to your offerings. There's an art to configuring these ads, including the hours of the day, keyword selection, and how the ad is written. Search engine ads are potential leads actively searching for what you sell.
A well known example is when you visit a real-estate service website. If you're in the market for a property, you'll leave your email, and specify search criteria of properties you're interested in. As those properties become available, you'll receive email alert notification prompting you to click back through the site to view information on the property. We can design and implement these remarketing campaigns throughout the conversion path.
Search Engine Optimization
This is an important part of any site because the search engines need to understand your product and service. If you sell a boxing service, do you box up products for customers, or do you own a gym where members can hit bags? SEO removes the guesswork for search engines so they can more intelligently return your products and services to those more likely interested.
Advertising in magazines and publications is still strong and can be a good complement to the digital strategies.
Contact us to talk about lead generation.